THE 200 RUNNING LIGHT
A RELIABLE, DURABLE
AND HIGH- PERFORMANCE
RUNNING LIGHT MADE IN FRANCE
Committed to working together on an eco-responsible design.
There are increasing numbers of cyclists on the roads, whether they practice cycling as a sport, as a simple leisure activity or for day-to-day transport.
However, it is not because there are more of them that we can see them any better. Many accidents involving bikes are caused by a lack of visibility. Using a rear daytime running light significantly improves their visibility, but they are still not widely used.
With this in mind, the cycling magazine 200 decided to take action by offering its readers the opportunity to develop their own model, combining performance, robustness and responsible design.
200 LE MAGAZINE
THE 200 RUNNING LIGHT
Team member in charge
SERVICES & SKILLS
MARKET ANALYSIS AND USER PROFILES
DEVELOPING NEW PRODUCT CONCEPTS AND SEARCHING FOR TECHNICAL SOLUTIONS
3D MODELLING AND VIRTUAL REALITY
Alain PUISEUX’s idea started from the observation that many road accidents involving cyclists were due to poor visibility by motorists. A daytime running light significantly increases this visibility, but the equipment on the market is often fragile, frequently damaged and then relegated to bottom drawers and bins.
So he decided to find a robust and repairable light for readers of 200 magazine that would be long-lasting, reliable and made in France without compromising on performance (power, range, ergonomics, volume, weight and design). In October 2018, the project was launched.
Alain PUISEUX asked us to work on the design of a daytime running light that was powerful (90 lumens), with a long autonomy (at least 12 hours), rechargeable by USB or batteries, solid, waterproof, durable, easy to use and install, and with a responsible and if possible local design.
If the fundraising succeeds, the OUTERCRAFT agency will be in charge of producing a pre-series of about thirty lights submitted for testing by as many readers of the magazine. Depending on user feedback, we will start modelling the final light for industrialization in the fall of 2019. To be continued....