FOR HEALTHY ANIMATION
Developing an innovative and identity-based product to support a start-ups strategic positioning.
Pedal and blend ! The Smoocyclette is not only unusual, it has also proved to attract a lot of attention for the POZA agency’s events. Everyone wants to get up close, participate, ask questions and have fun.
This bicycle-blender continues to attract attention in the national and international media as an ambassador for a new energy concept and a standard-bearer for responsible well-being !
Team member in charge
SERVICES & SKILLS
DEVELOPING NEW PRODUCT CONCEPTS AND SEARCHING FOR TECHNICAL SOLUTIONS
3D MODELLING AND VIRTUAL REALITY
EXPERTISE AND LABORATORY MATERIALS AND PROCESSES
But POZA wanted a different bike that was consistent with its brand image, was iconic and reflected the company's values. In addition to the technical aspects, the Smoocyclette was to be a tribute to a country walk on a spring Sunday, and of course entirely made in the Basque Country.
After some improvements, we organized the subcontracting chain and trained the logistics team in the product’s assembly and maintenance, to ensure they were completely independent and could develop seamlessly and autonomously.
ResultAs expected, the Smoocyclette became the star of the bicycle-blender in just a few months. As the project was largely relayed by the digital media (Forbes), radio (BBC) and television (Le Quotidien, C8, France 5), POZA had to expand its fleet quickly to meet the demand from companies and individuals. Europe.
The Smoocyclette is currently only available for rent with several new products under development at the agency....