DEVELOPING A TECHNICAL AND INNOVATIVE PRODUCT TO SUPPORT A START UP’S STATEGIC POSITIONING
Developing an innovative and identity-based product to support a start-ups strategic positioning.
Pedal and blend ! The Smoocyclette is not only unusual, it has also proved to attract a lot of attention for the POZA agency’s events. Everyone wants to get up close, participate, ask questions and have fun. This bicycle-blender continues to attract attention in the national and international media as an ambassador for a new energy concept and a standard-bearer for responsible well-being !
Team member in charge