Accompanying a diverse range of product innovation projects has meant that we have a good understanding of what makes a product commercially successful. Experience has shown us that a product is not enough in itself : putting together a concrete business strategy, and supporting it by constructing a coherent brand design are 2 essential steps in product development.
When we design products for you we also share our know-how and experience with you, helping you to define a solid strategy and develop a strong brand.
Creating a new product and its brand means that your position needs to be clear and controlled. To achieve this, you will need to study and understand your market. We can guide you in your research for developing your product strategy.
We analyse business models for new products in a wide variety of markets. We share our methods with you and our experience in launching innovative consumer good products in multiple fields : sport, mobility, tech, industry and more.