A strategy and image
behind the product.

Accompanying a diverse range of product innovation projects has meant that we have a good understanding of what makes a product commercially successful. Experience has shown us that a product is not enough in itself : putting together a concrete business strategy, and supporting it by constructing a coherent brand design are 2 essential steps in product development.

When we design products for you we also share our know-how and experience with you, helping you to define a solid strategy and develop a strong brand.

A considered and
controlled strategy.

Creating a new product and its brand means that your position needs to be clear and controlled. To achieve this, you will need to study and understand your market. We can guide you in your research for developing your product strategy.

We analyse business models for new products in a wide variety of markets. We share our methods with you and our experience in launching innovative consumer good products in multiple fields : sport, mobility, tech, industry and more.

01

Market research & Competitive analysis

02

Scenario & Positioning

03

Uncertainty surveys & User studies

04

Strategy & Business plan

A visual identity
that carries your DNA.

Once your strategy has been developed, the combination of brand and product should be strong and harmonious. We create brand identities based on an in-depth analysis of your values and strategic positioning.

Knowing your target audience and our team’s constant monitoring of contemporary trends are essential reference points to create attractive visual identities that allow your product to stand out. We accompany you from naming your product, to the brand book, to create effective, confident and competitive communication tools.

01

Insights & Brand vision

02

Concepts & Setting in context

03

Mockup & Content

04

Logo & Brandbook update