The agency has, therefore, focused on improving the cyclist’s experience in the rain during various workshop and prototyping sessions, involving a community of bike commuters in this design.
The Daily Jacket Niagara offers leg protection that allows facing 90% of rainy conditions without the need for additional protection. Its style allows it to be worn daily regardless of weather conditions.
Ready for production with our partner in Estonia, the jacket is designed in detail for daily cycling and urban lifestyle:
- Breathable 2-layer laminated fabric
- Waterproof seams
- Knee support system
- Helmet hood
- Storm collar
- Reflective markings
- High pockets for pedaling comfort
- Waterproof chest pocket
- Adjustable waist
- Adjustable hood
The Niagara brand is developed with a mixed suburban target audience. It expresses itself as an optimistic partner in the rain and for the future through all its attributes. Niagara can carry a range of products related to rain and urban mobility without limiting itself to bicycle use.