The project

To leverage the results of aeronautical R&D for the world of sports, Harago entrusts its product and brand identity to the agency to successfully enter the core gravel market.



A company co-founded by a cyclist enthusiast and an aeronautical research laboratory.

High-performance thermoplastic composites are currently reserved for cutting-edge industries.

Their advantages in terms of recyclability and energy impact have much to offer to the consumer products industry. Harago capitalizes on several years of R&D on plant fibers and advanced composite processes to offer new standards to cycling.

Harago’s new identity opens the door to progress and horizon, bringing the practice of cycling closer to its industrial vision. To adhere to the core codes of the industry, it adopts impactful typography and a logo used as a graphic system for both digital applications and packaging.

Discover HARAGO

The saddle is designed to adapt to the finishing possibilities offered by the process. Sharp and dynamic lines welcome cork pads.

The rails integrate into the monobloc structure to eliminate joints and assemblies.A set of accessories complements the range, respecting the design language: mudguards, top caps, handlebar end caps…


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