![logo-uwl-outercraft](https://outercraft.fr/wp-content/uploads/2022/04/logo-uwl-outercraft-600x400.jpg)
The home of quality
craftsmanship.
The Project
With a rich history, UWL Surfboards approached the agency for a complete restructuring of its various brand platforms, including Shapers Club, in order to regain a leading position in its market.
Skills
- Strategic Study
- Customer Focus
- Branding
Deliverables
- Strategic Study Report
- Brandbook
Results
- 1 Corporate Brand, 3 Product Brands
- 20+ International Shapers
The history, know-how and strength of a network, to build legitimacy in a core market
![](https://outercraft.fr/wp-content/uploads/2023/01/agence-design-marque.jpg)
UWL Surfboards is an historical leader in the manufacturing of surfboards in Europe.
The company has been able to adapt to the evolution of a demanding market and to the radical transformations of the surfing industry in recent decades. A strong open-mindedness and an inexhaustible desire for innovation have led to the construction of an international network and the exploration of numerous markets and business models.
![](https://outercraft.fr/wp-content/uploads/2023/01/designer-marque-sport.jpg)
![](https://outercraft.fr/wp-content/uploads/2023/01/branding-marque-france.jpg)
![](https://outercraft.fr/wp-content/uploads/2023/01/rebranding-uwl-surfboard.jpg)
Shapers Club is the new name of the company.
A European production workshop for a community of leading shapers from California, Australia and Hawaii. A creative and cultural hub for a community of passionate surfers.
![](https://outercraft.fr/wp-content/uploads/2023/01/agence-digital-branding.jpg)
![](https://outercraft.fr/wp-content/uploads/2023/01/agence-communication-branding.jpg)
![](https://outercraft.fr/wp-content/uploads/2023/01/agence-branding-goodies.jpg)
![](https://outercraft.fr/wp-content/uploads/2023/02/agence-design-cardinal.jpg)
The reorganization of the brands made it possible to clarify the perception of the market and to create a simple and coherent storytelling. Each brand responds to a defined territory in order to form a strategic ecosystem.
Historical graphic elements are made clearly identifiable thanks to a global graphic overhaul and strict rules of use.
![](https://outercraft.fr/wp-content/uploads/2023/01/designer-vetement-marque.jpg)
![](https://outercraft.fr/wp-content/uploads/2023/02/designer-brandbook-sport.jpg)