Changing the standards,
beyond performances
The project
In order to expand into the european market, Midea approached the agency to conceptualise a new leading brand of pool heat pumps and a range of iconic products.
Services
- Strategy
- Branding
- product Design
Deliverables
- Market research report
- Strategic study report
- Brand research report
- Brandbook
- 3D envelope modeling
- Technical drawings
- Application layout
Results
- Industrialisation in progress
Heat pumps to showcase outdoor spaces and know-how of an industrial giant.
For years, Midea has been among the world’s most dynamic industrial groups. The company is behind the majority of international heat pump brands to ensure production to the highest quality standard. Far from its users, it seeks out the best agencies to accompany it on every innovation project.
The new brand Dessulis is based on product reliability and technical expertise
The manufacturer already offers private label pool heat pumps. It wanted to showcase its expertise by bringing a new brand and cutting-edge product range to the market.
The european market is the most dynamic for domestic pools, particularly in France. In-depth research and user focus were essential to understand the keys to success.
The new brand Dessulis is based on product reliability and technical expertise. It advocates for elegance of spaces and perfection of forms. The pool and its equipment are the final details of a completed home and a personal accomplishment. It is featured on all media accompanying the products as well as on digital interfaces.
Particular attention is paid to the integration of functions.
Dessulis heat pumps harmonise outdoor and indoor spaces. Particular attention is paid to the integration of functions. Using plastic injection and wood allowed us to make a clear break with market standards.
The user experience of the owner is completely reinvented. A multitude of simple functions are added without complicating the design or impacting the cost. The cleaning kit or mounting template on the packaging simplifies the life of the installer as well as the user.
